As social media demolished thoughts of being a fad and has established itself as an Industry that has not only transformed Internet Marketing as we knew it a few years ago, but is making its way into search. We have seen many dealers fight their presence of being online.
There has been a lot of talk buzzing around the web regarding Facebook’s changes to “people who saw this” or in other words how many people a brand can reach on their Facebook page. Two stories that caught my eye recently were surrounding the opinion of the Dallas Mavericks owner, Mark Cuban; on why he believes Facebook is driving brands away. The other story though acts as a rebuttal to Cuban’s theories and is on the opposite side of the scale. But which one is right?
I like to say that I know my Facebook pretty well but I have got to say that I did not know that Facebook had a Friendship page feature. That is until today, when Facebook announced that they are revamping their Friendship pages many did not even know existed.
I have often wondered which of the two social giants were the lesser of two evils when it came to privacy, and although I choose to be a public person, I still remain wary of my privacy rights and how I too can protect myself from having those rights violated.
We have all come to the same conclusion by now, that Social Media is not going anywhere, and its various platforms have become useful to our businesses and brands by optimizing their presence, connecting further with customers and building online communities that can generate possible leads.
Hashtags, which is a form of metadata tag (for you programmers out there) became widely popular within cyberculture from the early days on Twitter and continue to reside there heavily even today.
To many of us the Internet seems like a galaxy of 0′s and 1′s or a gaping black hole; since we use it but don’t necessarily know how it works or how it calculates the information we request for within search.