Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done in a social manner, all except on one social network… Pinterest.
It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Understanding that there needs to be a difference is where your success can begin. Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail. Let’s talk about the difference.
This is Social Campaigning done right.
I am an avid SongPop player, a social game that allows people to play with others via Facebook (web interface) or the iPhone or Android mobile apps for your Smartphone. You are able to play with other people by taking turns trying to guess the correct song by the music genre you purchase with your SongPop coins (which are free unless you choose to pay for more.)
Hashtags, which is a form of metadata tag (for you programmers out there) became widely popular within cyberculture from the early days on Twitter and continue to reside there heavily even today.
To many of us the Internet seems like a galaxy of 0’s and 1’s or a gaping black hole; since we use it but don’t necessarily know how it works or how it calculates the information we request for within search.