*cue 90210 theme song*
I was born and raised in the 80â€™s, living off of Growing Pains, Whoâ€™s the Boss, Degrassi (the Original) and Fruit Loop cereal. As the 90â€™s rolled around, I found a show that I related to and one that was completely different than the teen shows I had watched in the past (Saved By the Bell), one that had gorgeous actors playing roles that dealt with real-life situations and being all but the age of ten, I became an instant fangirl.
Beverly Hills 90210 was my TV candy, it was my â€œdo not call, write or visitâ€ hour that I spent bonding with my sister and the gang from the Peach Pit. Of course we all had our favorites, myself being team Brenda and Dylan (which I still root for today), like a true hardcore fan I collected everything, from the Barbie dolls, the Topps cards (remember those?), right down to giving myself bangs.
The original 90210 was one of those shows that still linger in the hearts of fans today as we grew up alongside the actors. Spending an entire decade having Andrea moments of wanting to be Brandonâ€™s girlfriend, waiting to see who Kelly would eventually choose, would it be bad boy Dylan? Or boy scout Brandon? and for those of us who where fans of Brenda, longing for her return.
As you can see, even though I am now 30, long past the years of 90210, and even giggle at some of the episodes I have revisited, I am still a fan, perhaps it is due to the amount of weekly time spent devoted to the show, or maybe it is because I am still in love with Dylan, either way my fangirl still lives within.
Old Navy, a clothing company, has never grabbed my attention as they have with their recent commercials, tapping into my childhood memories for marketing their back to school clothes. In 30 second adâ€™s I time travel back to the 90â€™s reliving my West Beverly moments.
This is a fantastic form of Marketing and is exactly what other businesses can use as an example of how to reach out to their targeted audience, by either focusing on something that is familiar or by tapping into emotion, which Old Navy has done both.
Old Navy not only marketed to the right audience, but they made the effort to learn what that audience loved and therefore the audience is more likely to be receptive to their products.
Marketing today is truly about give and take and if your business is willing to give time, effort and spend money on humanizing your campaignâ€™s, those humans will be willing to take the time to talk about you with their friends and then take their friends (or in this case kids) to spend their hard earned dollars on your company.
Erin Ryan is a writer for various blogs and a Social Media Promotional Director who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.
Read more Social Media Tips on TheErinRyan Blog.