Monthly Archives: May 2011

Chevy Cruze Commercial: A Great Example of How-To Personalize Your Videos

Chevy Cruze Commercial A Great Example of HowTo Personalize Your Videos

The Automotive Industry is not only reinventing themselves using Social Media but with their vehicles as well. Taking the sales out of the person and replacing it with service, we are witnessing an evolutionary trend unfold, that is our communication history in the making.

Thirty years ago, the idea of simply having access to a phone was the closest pay phone you could find, let alone having the ability to use one in the car, to using one from the car. We have watched as times have changed with technology and the more change that has occurred, the realization of upgrading our abilities and services have been taken in to consideration.

We are at an all time high with technological integration within vehicles, from phones, heated seats, air-conditioning, automatic windows, cameras, mp3 players, on-star, and the list goes on. As Social Media has become a form of our social norm, it is great to watch the unveiling of motor companies acquiring access within our vehicles to them. Enabling us to continue to stay connected even when were on the go, while incorporating safety as an added touch.


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Empire Avenue: A Fun Social Media Influence Builder

Some of you socialites may or may not have yet heard of Empire Avenue, a fun interactive game that serves a true purpose in building your Social Media Influence.

What is Empire Avenue?

Empire Avenue is a social stock market game that is unlike any other social networking site yet, there is no “following” or “liking” people, instead you buy them for FREE with virtual money known as Eaves.

How Does Empire Avenue Work?

Everyone who signs up to Empire Avenue will begin with a “share price”, connecting to your Twitter, Blogs, Facebook, Facebook Pages, LinkedIn and YouTube accounts will increase your “share value”, within one week after signing up. Including a social score on each site built from how active you are on them and calculated from one out of a hundred. It is your activities among these various connected sites that will make your value fluctuate.

The more interactions you receive from your social activities online through responses, the higher your “share price” will rise. Other people on Empire Avenue invest in you by buying your shares, with their virtual currency, known as Eaves, and by purchasing in your “shares”; they then own a virtual piece of you. Your goal is to have more people invest in you in order for your “share price” to increase.

Based on your daily online activity you will earn more eaves and your shareholders will earn some as well, benefiting you both. Use your eaves to buy shares in people, places or brands (yes, celebrities included.) You want to invest wisely and think carefully before you do, since that is how you can grow your social empire and earn the most eaves.

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Why Oprah Lasted 25 Years and How it Relates to Social Media

Whether you love Oprah or not, she has been a key innovator in the way we communicate. It was never more prevalent than in her speech during her final episode, which aired Wednesday May 25. Listening for the last time on her thoughts about the human connection and her memories of years past, it got me thinking of how influential she has been not only as a talk show host, but also as an icon people created out of Oprah simply being herself.

Lasting for 25 years within the Television Industry is not an easy task and as she said her final farewell, a common word was used throughout, a word that has truly become a core within the Social Media Industry, that word being validation.

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YouTube Turns Six Today and It is Better Than Ever (Infographic)

The world was first introduced to YouTube in 2005 and since then, we have not been able to take our eyes off this Social Network, literally. Becoming a world leader in uploading videos allowing us visually share ourselves online with the world as a provider of entertainment, education and so much more for its viewers.

Today, YouTube turned six years old and has only proven its online presence is needed more now than ever, with a 50% increase in video views since last year, making it over 3 billion a day. Not to mention that 48 hours of video content uploaded every minute testifies to its need. YouTube is only going to improve by adding faster processing of uploads, to longer video lengths, and the launch of self-service live stream capabilities to collaborates.

The Infographic from YouTube’s Blog visualizes its growth since its birth. Happy Birthday YouTube!

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Question: What is the Real Cost to Social Media? Answer: NOT Free (Infographic)

It has become an unfortunate trend for businesses to sign up to Social Networks merely due to the pressure of society’s urgency to be amongst customers and even more so due to them being free. This is a trap Social Media is NOT free. Yes, their platforms such as Facebook, Twitter etc. are indeed free but to have a proper Social Media performance, one that creates a Return on Investment (ROI), an impeccable concern many Businesses are currently dealing with recovering the answer to, without investing anything at all. Although the money invested in Social Networks yearn a return, investment on engagement and responses, is an equivalency.

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Win an Exhibit-Only Pass to BlogWorld NY Giveaway via Socialeyezer

Dear Social Media Specialists,

Socialeyezer is giving away an Exhibit-Only pass to Next week’s BlogWorld and New Media Expo in New York City and we want to give you an opportunity to win. Here is YOUR chance to win a fantastic experience to the #1 Social Media convention in the world.

Click here to get the details and learn how you can win…hurry, winners will be announced on May 23rd at 3pm EST.


Erin Ryan is a writer for various blogs and a Social Media Specialist who has a keen understanding of the power of Social Media for business and fervently stays up-to-date with the Social Media Industry. Erin enjoys teaching and helping people and businesses on how to use and connect through Social Media. You can connect with Erin on Twitter.

Read More articles like this one on The Erin Ryan Blog.

Does Social Media Cause Employees to Slack Off? (Infographic)

As a Social Media Specialist, you are constantly enabling customers to take their online business’s clients seriously and pay a lot of time and effort conditioning them to be proactive online and in fulfilling your customer’s client’s needs to help keep them happy and loyal, which is the correct way to increase success, since Social Media bleeds into real life.

A Social Media Specialist can be a great assistance to a business’s Social Media outcome with the added help from a company’s employees. It can however, become a difficult task if what Social Media Specialists preach regarding genuinely caring about online clients and actively forming a two way street of communication, are not applied to employees as well, since not taking care of employees creates bad experiences with customers.

In fact, it is dependent on how well employees are treated and if you are applying the same treatment, you would your customers, with a friendly and inviting customer service attitude.

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Social Media Policy Within Your Dealership (Recorded Webinar)

Does your dealership have a Social Media Policy in place? Do you even need one? And if so, what should it say?
As a part of a monthly “expert” panel for an Automotive Internet Marketing Company I work with, TK Carsites as a Social Media Specialist. I, along with three other people within the Automotive Industry discuss and share experiences and recommend strategies that are sure to have a direct and swift impact for your dealership.

In this webinar, you hear what we have faced and how we have addressed and overcame Social Media problems. Most importantly, I hope you come away with some insightful and actionable things you can do to improve your internet strategy immediately!

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The Most Effective Social Media Strategies and Procedures (Recorded Webinar)

I am a part of  a panel of Social Media Experts that take part in a monthly social media webinar for an Automotive Internet Marketing company, TK Carsites. In each webinar, we share experiences and recommendation strategies that are sure to have a direct and swift impact for your dealership or business.

In this webinar, hear how to create a social media strategy that will best suit your dealership or business and ho you can address and overcome Social Media problems. Hopefully, by the end of the webinar you will come away with some insightful and actionable things you can do to improve your internet strategy immediately and confidently!

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